Grow Your Online Business
Having an online business is a big advantage to reach people online and increase your total sales. To boost the online sales, you should have a smart strategy to promote your website and reach many potential customers.
Have a digital Strategy that fits your business
It is fundamental to have a marketing strategy before digitalization so that your business will not be lost in the matrix of the digital world. A personalized marketing strategy will provide the guidelines to lead your business towards success digitally. With hundreds of methods of digital transformation, a strategy will help business owners to understand their strengths and available resources to choose the right adoption methods for their own. Otherwise, the organization may overspend without generalizing the expected return.
However, there is no one-size-fit-all Digital marketing strategy. A randomly-found sample strategy will definitely not be efficient for your business. Rather, it should be well-analysed and created based on your brand identities, company’s goals and time.
With proven years-of-experience, our Digital marketing experts will digitize your business with an all-rounded strategy that is tailored for your own business.
Reach More People on Social Media
You should have your business social media profiles. There are tons of social media platforms out there to let you promote your business and it’s FREE. The reason why social media is a powerful marketing tactic is people are increasingly spending their time on them while social media developers are constantly innovating their platforms to provide new features and give them the best user experience.
Social media is a potential source to find and reach new customers. According to Statista, an estimated 3.6 billion people are using social media worldwide and this number is expected to increase to 4.4 billion in 2025. The market leader in the social media industry is Facebook, with approximately 2.5 billion monthly active users worldwide. In addition, the biggest photo-sharing platform – Instagram, has one billion monthly active users worldwide. In Australia, the number of monthly active users in Facebook and Instagram are 16 million and 9 million, respectively.
Those numbers are impressive and your opportunities are massive. It is proven that social media plays an important part of influencing purchase behaviours and shopping journeys. People use social media to learn about the brand they love and to read the feedback about the products they are going to purchase. Businesses use social media to introduce their products, their brand and give users “experience” of their products.
The advantages of social media are obvious. However, not all social media platforms are suitable to promote your business. Depending on the industry you are working on and your potential customers, you can decide the right platforms for your business. Keep in mind that to be successful, you should plan ahead the strategy to make sure you are on the right track.
Develop Customer Relationship by Email Marketing
Email marketing is a cost-saving method but gives you the most return on investment. According to a study, the median email marketing ROI is 122% that is much higher than other marketing tactics. The conversion rate of email marketing is also higher than other marketing strategies, while the cost for email marketing is relatively low.
Email marketing is a good way to build relationships with customers and how you care about them. For example, you can send them the special discount code to thank them for being a subscriber. Using the personalized email, you are able to send them a gift on their birthday or send them the list of products they might be interested in. Another way to interact with your customers is asking for feedback after a few days they made the purchase.
Email marketing can reach a large number of audiences at ease. As long as you have your email list, you can send to as many people as you want with just one click. Email marketing gives you control over how many people you want to send the marketing message to, and you can adjust the number based on your marketing strategy.
Our marketing agency has email specialists who design and compile emails with a purpose. Our team knows what it takes to get your readers to open your email and take action on it too. We understand that each brand is different, with a different goal, target and market audience. That’s why we carefully curate your email to suit you, your brand, your readers and most importantly, your goals.
Run Online Advertising
People spend more and more time on social media and the Internet to keep them updated with news. Moreover, they have a tendency to switch to online shopping since the stores are closed because of health concerns in the pandemic.
This is a great move to boost your online sales by advertising your products online. When you have a fully functional website, this is the time to expand your online reputation. Advertising will make it easier for customers to reach you.
Advertising is not expensive unless you understand what your customers want and where they are. A good advertising campaign is a campaign that targets the right audience, at the right place and addresses the pain point of customers.
For example, a Facebook advertising campaign promoting gardening tools for urban people who have small space to do gardening. In this situation, people have more time staying at home, they tend to find some activities to do, like building a little garden within their apartment. By giving the right message to the right people who are in need to build a garden, the sales will increase significantly.
One consideration is that audiences are spending less time searching on Google, but that doesn’t mean they’re not online. You should adjust your pay-per-click campaigns on other non-SERP networks, such as Google Display Network and YouTube. Changing conditions means that you should change your online advertising strategy respectively.