Backlink Building Strategies - The 2020 Lists
Updated: Jun 12
We may overheard that backlink building is hard. It’s true! Backlink building isn’t easy if we don’t have smart strategies.
Here is the list of strategies that truly WORK for your backlink building strategies.
1. Link Bait
Link bait is the process of creating content with the aim to attract people to reference.
Link bait works for backlink building because the only purpose of this content is to build backlinks (of course, you need to create a highly quality content if you want people to link to yours).
What I meant by highly quality content is that the content needs to be engageable and easily shareable. The content for link bait needs to be valuable, invoke some sense of emotions, and highly visual.
Generally, the best types of content for link bait strategy are complete guides or resources, researches, studies or surveys, statistics or case studies, ect.
Link bait is time consuming because you need to promote your link bait. If you publish amazing content without promoting, no one's gonna see it and no one’s gonna link to you.
Links can be promoted on social media or outreach.
Social media is simple in that you share content on your social media platforms and tell your fans that you’ve just released an interesting piece of content. If you want, you can run social media paid ads for that content in order to increase your reach.
Outreach is reaching out to people that you think they might enjoy your content. Targeted people you want to reach are the one who mentions your targeted keywords in their articles or the one who links to similar articles on the topic.
Link bait is the purest form of backlink building strategies. This strategy takes lots of your efforts, but high returns and low risk. If possible, your business definitely should take link bait as one of SEO strategies.
2. Linkable Media
Not only textual content can be your backlink building strategy. In fact, visual assets can bring value to your ranking.
People love visual content because they are easy to grasp and easy to be saved and shared. Some visual content ideas can be used to “bait” the backlinks are infographic, charts, memes, GIFs, maps, quote images, illustrations, ect.
3. Broken Link Building
Broken link building is the practice of building backlinks by replacing links to 404 pages with a working link.
The internet has lots of broken or disappearing links. Your opportunities are filling in these missing spots by relevant links.
Broken link building involves three simple steps: (1) find relevant broken links, (2) create content similarly to the broken link content, (3) ask the owner to replace the dead link by yours.
It is easier than link bait because when you pitch to a person, you offer your help, not asking for help.
There are few ways to find broken links, but the easiest way is to look for broken links from your competitors’ websites because their content is similar to yours.
4. Unlinked Mentions
You can reach out to the person who mentioned your business name without linking to you. This person is already familiar with your business, you are halfway towards earning a backlink. You just need a little move to reach out to that person.
5. Link Reclamation
Similar to broken link building, you reclaim your broken links pointing to your site because perhaps you change the URL or perhaps the website is rewritten and your link is dismissed.
Sometimes, you lose your backlinks because your place is stolen by your competitors. Some SEO tools help you find these links. Your job is understanding why you lose backlinks and having strategies to reclaim these links.
6. Steal Links from Competitors
With the help of SEO tools, you can check the backlink profile of your competitors. Believe me, you can find a lot of interesting ideas to your SEO strategies by looking at your competitor strategies.
One opportunity of competitive review is finding the out-of-date content of your competitors. For example, one of your competitor's content about financial tips was published in 2010. If you have similar content that is newly published, you can pitch to the people who link to your competitor’s content and ask them to replace yours. The site owner will be happy to do so because they want their content to be updated.
7. Guest Blogging
Guest blogging is the process of approaching other websites to publish on their website the content you wrote.
Guest blogging is an oldest backlink building strategy and has become an increasingly common tactic. However, guest blogging has been overused and the quality of the blog has been degraded. Google knows that! And Google has ways to find those issues.
Recommendation here is don’t write for the website that advertises guest blogging services. Instead, you might want to pitch to the relevant site owner and write valuable blog posts for them.
Getting interviewed on postcards, blogs, webinars and other publications is a straightforward way to build a natural backlink. This can increase your brand authority and bring you some quality links.
9. Blog Commenting
Blog commenting is one of the easiest ways to get backlinks.
Commenting on other posts or answering on your post is a way of interacting with others. This is a good way to build relationships with other bloggers.
However, blog comment links are “nofollow” (same as social media links), but they have lots of indirect SEO benefits to your website.
Remember not to spam the comments. In fact, thoughtful and contributive comments can drive traffic to your site more effectively.
10. Directory Submissions
There are mass directories over there. Some are good, some are bad. You better want to submit your link on the quality directories which are reputable, good backlink profile, and have your targeted audience.
There are many directories you want to submit your link on: general directories, blog directories, local directories, company directories, ect.
I know this is a long list and there are even more than that.
Backlink building is a long journey and requires lots of efforts. But what you get in return is truly worthy.
Above are the 10 strategies that I recommend to your SEO strategy. I’d like to hear your opinion. If you have any strategy or any question, feel free to comment below.
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