8 Benefits of Social Media and Best Practices for Businesses

Updated: Sep 8, 2020

Social media is an important approach to reach potential online customers. An estimated 3.6 billion people are using social media worldwide and this number is expected to increase to 4.4 billion in 2025. Facebook, Twitter, Youtube, Instagram, Pinterest, Tiktok or any of the growing list of social media provide great opportunities for businesses to increase their connection with customers.

Why businesses need social media

It doesn't matter if you run a small local shop or a big company, social media is an essential piece of your marketing strategy. If you are not applying this profitable source, you are missing out of a result-proven marketing opportunity. Here are some benefits that you can get from social media.

8 Benefits of Using Social Media for Business

1. Increase Brand Awareness

Social media is one of the best marketing platforms for businesses to expand online visibility among potential customers. There are many social media platforms to choose from: Facebook, Instagram, LinkedIn, Pinterest, Twitter, ect. These are potential environments for finding and reaching new customers as the number of people using social media is massive.

2. Free-of-charge

It is free to create a business profile on almost majority social networks. This allows you to post content, interact and build relationships with customers. If you want to expand quickly, you can pay for the ads at a relatively low cost, compared to other marketing strategies. Paid ads can help you spread out your presence across targeted audiences in a quick time. Otherwise, the “free” option on social media is enough for building brand awareness and consideration.

3. Boost Website Traffic and Sales

Content from your blog page on your website can be shared across social media. This means you can drive more audiences to your website through social media. Because the posts on your social media are seen by your followers and people interested in your product, these traffic are very targeted and important in the sales funnel. Content from social media can influence customer purchase behaviours and increase your online sales significantly.

Social Media helps boost website traffic and sales

4. Play an Important Role in SEO

Search Engine Optimisation (SEO) is about achieving higher page rankings on search engines to increase organic traffic. Although social media doesn’t directly contribute to a web page’s ranking, Google has clearly declared that they do take social media insights into consideration when ranking a page. By optimising your social media profile and posting the right content, you can create a stronger presence on the web and increase the probability that the customers find you.

Moreover, people are no longer dependent on search engines when they need information. Today, it has moved beyond the search to social media platforms. People can easily find the information being created and shared on social media by keyword or hashtags. When users find your content and that is valuable for them, they might be your new followers.

5. Enhance Brand Loyalty

When you have social media channels, it is easier for your customers to connect with you. Social media can help you improve customer relationships and enhance customer loyalty. When you share valuable content on your page, you tell your audience you care about them. When you respond to the customer comment and message, you are listening to their concerns. This makes customers happy and satisfied, then they stay longer with you.

6. Manage Reputation and Crisis

Using social media means that you can oversee what people are talking about you online. In addition to understanding what customers want and need, the positive and negative comments on your business page can be addressed. If there is any negative information about your brand, you can solve it quickly in a polite and professional way. For example, you can post an announcement on social media to explain the situation. This way, social media helps your business manage reputation and crises, as well as being a part of your PR strategy.

Social Media Improves Customer Services and Satisfaction

7. Improve Customer Services and Satisfaction

Customer support teams can communicate with the customers on a more personal level - on social media. Users expect to seek help and get their questions answered quickly by direct message on social media. There are many ways to improve customer experience and satisfaction: answer the questions, reply to the messages, actively respond to the comments and complaints.

8. Allow targeting and retargeting

Social media has clear demographic users, while paid ads are inexpensive and effective. Social media offers a highly targeted advertising solution which allows businesses to target the right potential customers at the right time and place. This also lets them retarget their customers who previously interacted with their business. For example, Facebook allows to show ads for potential customers the exact products they have browsed on your website or placed in the shopping cart.