The pace of innovation and the availability of means for marketers doing marketing are increasing dramatically. There is a significant shift from traditional marketing to digital marketing. Although digital marketing has witnessed an increase in social media marketing, search engine marketing and influencer marketing; email marketing still plays an important role in doing marketing online.
Doing marketing is expensive. Marketers are looking for a high ROI marketing strategy which is affordable and effective. Email Marketing is the answer!
What is Email Marketing
Email marketing is a marketing practice that uses email as a means to deliver commercial messages and generate sales from current and potential customers.
The usage of email marketing can carry many forms. Email sent out to customers can be recent promotions or offers, purchase reminders, introduce new products, newsletters, ect.
Why Businesses Use Email Marketing
Email marketing is one of the oldest online marketing strategies, but still remains its position in the marketing field. This is because these reasons:
Generate the Highest ROI
Email marketing is one of the best ways to reach and engage your target audience due to its efficiency. According to a study, the median email marketing ROI is 122% that is much higher than other marketing tactics. Email marketing can generate $38 for every $1 spent. This is insane!
Many marketers prove that email marketing contributes largely to the revenue of a business. This contribution is increasing due to the increase of email engagement. With this high return of investment, email marketing is seen as a worthy investment for your marketing strategy.
Have High Conversion Rate
There is a positive perspective that the conversion rate of email marketing continues to rise in the future. The average open rate of email marketing fluctuates around 21%, depending on which industry. In addition, the average click rate is 2.26%, which is quite potential.
4.24% of visitors from email marketing buy something, compared to 2,49% from search engines and 0.59% from social media. With this high figure, email marketing can be a preferable marketing tactic that business should adopt.
There is one thing we can’t ignore: sending email is free.
While advertising on social media and search engines cost us a lot of money to reach potential customers, marketing through email is relatively cheap. With email, there is no cost to buy an ad space or no cost to be seen by potential customers.
For small businesses with limited email lists, email marketing is free. As the business expands, you might need a tool to manage the email marketing activities and customer database; which costs you a relatively small amount of investment. Compared to other marketing tools, email marketing tools are cheaper but give you the most of what you need.
Reach a Huge Number of Audiences at Ease
When you want to reach more people on social media, what would you do? You probably increase the budget spent on advertising. With email marketing, you can reach thousands of people just one ‘send’ click.
If social media and search engines don’t give you the control over how many people will see your message, email marketing does. Email marketing lets you control how many people you want to send email to, and you can adjust the number based on your marketing strategy.
However, to reach a large number of recipients, you need to have a large database. Getting data from potential customers is not an easy task. This can be done through numerous approaches and this will take your time to build the list.
Able to Make Mobile-friendly Easily
Mobile email opened account for 46% of all email opened and this number is increasing in future. As people are becoming busier, they often receive the marketing message on mobile. Adjusting every marketing message to be mobile-friendly is a must in doing online marketing.