Having an online store is a big advantage to reach people online and increase your total sales. To boost the online sales, you should have a smart strategy to promote your website and reach many potential customers. Here are some tips:
Reach More People on Social Media
First and foremost, you should have your business social media profiles. There are tons of social media platforms out there to let you promote your business and it’s FREE. The reason why social media is a powerful marketing tactic is people are increasingly spending their time on them while social media developers are constantly innovating their platforms to provide new features and give them the best user experience.
Social media is a potential source to find and reach new customers. According to Statista, an estimated 3.6 billion people are using social media worldwide and this number is expected to increase to 4.4 billion in 2025. The market leader in the social media industry is Facebook, with approximately 2.5 billion monthly active users worldwide. In addition, the biggest photo-sharing platform - Instagram, has one billion monthly active users worldwide. In Australia, the number of monthly active users in Facebook and Instagram are 16 million and 9 million, respectively.
Those numbers are impressive and your opportunities are massive. It is proven that social media plays an important part of influencing purchase behaviours and shopping journeys. People use social media to learn about the brand they love and to read the feedback about the products they are going to purchase. Businesses use social media to introduce their products, their brand and give users “experience” of their products.
The advantages of social media are obvious. However, not all social media platforms are suitable to promote your business. Depending on the industry you are working on and your potential customers that you can decide the right platforms for your business. Keep in mind that to be successful, you should plan ahead the strategy to make sure you are on the right track.
Start Video Tutorials and Blogs
Video marketing is a major trend from 2017 and it is still the top marketing tactic. You can either have your own YouTube channel or upload the video directly on social media. The content on the Internet is made up majorly by video and the percentage of video content is expected to increase dramatically in the future.
Video can reach a large and engaged audience. You can start building video tutorials to teach the audience how to do something related to your products (how to apply serum correctly, how to match these trousers in different styles, ect). Another idea of video content is reviews and experience of using the products. YouTube, the second largest search engine platform, is the place customers use to find reviews of products before they spend money.
Moreover, information from video content is usually quick to consume, so that you can influence the purchase decision and gain loyal fans and followers quickly.
Another approach is to build a blog. Although blog takes years to develop, this is one of the most effective and saving approaches to reach the audience. Building a blog requires you have passion and well understand the subject matter to bring the most high-quality content to the audience. As long as you bring the true value to the audience, your authority and reputation will build up over time.
Having a blog on your website helps you build brand awareness and establish yourself in your industry. Blogs help the audience answer the questions they might have about the products or services and your brand. By giving the valuable information to your users, you can appear on the first page of the search engine when the audience searches for the question. So, blogs can help you increase organic traffic to your website.
Do remember that either video tutorial or blog, you should focus on providing value to the customers without less concern for profits. The value you bring to the audience helps you build trust and gain loyal customers in the future.
Develop Customer Relationship by Email Marketing
Email marketing is a cost-saving method but gives you the most of return on investment. According to a study, the median email marketing ROI is 122% that is much higher than other marketing tactics. The conversion rate of email marketing is also higher than other marketing strategies, while the cost for email marketing is relatively low.
Email marketing is a good way to build relationships with customers and how you care about them. For example, you can send them the special discount code to thank them for being a subscriber. Using the personalised email, you are able to send them a gift on their birthday or send them the list of products they might be interested in. Another way to interact with your customers is asking for feedback after a few days they made the purchase.
Email marketing can reach a large number of audiences at ease. As long as you have your email list, you can send to as many people as you want just one click. Email marketing gives you control over how many people you want to send the marketing message, and you can adjust the number based on your marketing strategy.
However, the trouble here is how to build a big email list. While email lists can be from previous customers and subscribers, you need a strategy to collect new email from your potential customers. It requires effort as you need to provide value in exchange for customer’s emails. For example, making a free ebook or giving a special discount or gifts.