SEO Guides for Holiday Season: How to rocket your sales on Black Friday, Cyber Monday, and Christmas
November is the season of holidays. For businesses, it is the busiest, and also the most profitable time of the year. The most common method to boost sales used is discount. However, this is not a war of price, it is the fight to get attention. The more customers know about your discounts/promotions, the higher chance that they will complete the orders at your store. If you're new to SEO, you can start here.
Here we go through some tips that can help your website rank higher on Search Engine and win the customers’ attention.
Re-assess the current site performance
When it comes to Black Friday or Cyber Monday, the traffic of your website may increase precipitously that can easily unmanageable. Such a situation can also lead to the crashing of the site. You have to make sure that your visitors will not incur and ongoing issues that could prevent them from completing the orders. Slow loading time, broken links, or page errors can make your customers leave the page and purchase somewhere else. The following problems should be carefully examined:
Too many redirected URLs
Lack of canonicals or incorrectly set up canonicals
Lack of internal links
Unsecured pages (no SSL certificate)
How to check?
There are many tools that can help you to track the performance of the website. We can name a few here:
The ultimate goal of using this tool is to analyze how fast your website is and provide suggestions to improve the performance of that page.
Make your website mobile-friendly
2020 is such an overwhelming year due to the pandemic. COVID-19 has taken over the world and completely changed the way how your consumers shop. The survey of PwC indicated that 63% of people are buying more groceries online/by phone than before the social distancing. As a matter of fact, if your website is mobile- responsive, Google will allow it to rank higher in search results.
To accommodate this trend, your website must have a responsive design. In other words, the web page will detect and identify a user’s device, and change the layout accordingly. In this way, your customers can have a unified shopping experience, which in turn benefit your omnichannel marketing strategies and boost sales.
Create a landing page for the Holiday season
Holiday-Centric Landing Pages will make all the difference. That landing page will help to bring your Black Friday/ Cyber Monday or Christmas promotion program in front of the customers with relevant keywords. For example, users will search for “Gift for Christmas” or “Cyber Monday deals”, and it is likely that your website will appear on the first page.
In order to optimize the page, it is necessary to add them to your site’s navigation and sitemap. By doing so, you can provide a sort of roadmap for web crawlers to identify and index your page quickly.
For example, Shein- a big e-commerce website has prepared in advance all the landing pages related to Black Friday, and Christmas with clear Call-to-action buttons to push sales for their stores.
Content is king
Your SEO Ranking will definitely be affected by the content on our website. Attractive, engaging content will delight your visitors and maximize the chance of them completing orders. An effective holiday- content must fit your brand. Being authentic is always the priority as that’s what the customers want. Don’t just put everything related to the Holiday season without justifying the compatibility with your brand’s identity.
And also, don’t forget to have clear and strong call-to-action buttons to encourage your visitors to stay longer and make purchases.
Some popular topics that can benefit both your website and your customers can include: the lists of popular gift ideas for families, how your online store can help in making the festivals more special, or using customers’ user-generated content such as customer feedback.
An SEO- focused content strategy will have:
3-5% of the content contains your keywords.
Put the effort in the long-form festive content, such as blog posts.
Avoid keyword stuffing, and spread them throughout the post.
Utilize different forms of media, such as videos, GIFs in your blog to impress the customers.
Identify holiday- relevant keywords
Keywords- one of the most important factors that will decide the result of your SEO efforts. There are many tools that will allow you to tap into detailed trending topics around the holidays, as well as the level of competitiveness so that you can analyze and choose which one is the right for your website.
Take a look at these useful tools that can help you create a list of relevant Black Friday- and Cyber Monday, or Christmas-related keywords to target:
Google Keyword Planner