Updated: Jul 8, 2020
Search engines is the platform for the majority of digital marketing strategies. This is because search engines are the place where your potential customers search for products and services they need.
Search engines marketing isn’t a new term for many digital marketer, but some people still confuse it when making marketing decisions. This offers the beginner’s explanation for the one who are new to search engine marketing or Google Ads.
What is Google Ads
Google is the site used by the Internet users worldwide to get the question answered with the combination of paid ads and organic results.
Google Ads (Pay-per-click) is an advertising platform where advertisers paid money to let their products and services appear in front of customers when they make a search query.
Ads can be shown on either Google and other search sites (Google Search Network) or on websites (Google Display Network).
Paid Traffic vs Organic Traffic
Traffic is the metric to identify the number of visits on your website. Traffic can come from many sources. But the two significant sources I want to mention here are paid and organic traffic.
When we mention Google Ads, we are talking about paid traffic. Paid traffic is the results of a company having paid to appear at the top of search results. When a user clicks on the ads link, this traffic is counted as paid traffic.
SEO is a contradict term. SEO is the practice to get organic traffic to your website. Whenever you type a question into Google, the list of results below the ads is known as “organic results”. People tend to click on the results on several first pages. That means, when you are doing SEO, you are trying to make your website place on the first page. Therefore, organic traffic is considered the most valuable traffic source and it’s free.
Wherever the source of traffic, they can bring value to your business. However, paid traffic will stop when you stop spending money, while organic traffic will remain unless you are in the several first pages.
This is the trade-off decision. SEO works in the long run, but it takes time and effort to get higher rankings. Meanwhile, Google Ads works well in the short-term, but it takes less time and high conversions.
I don’t say which one is better. Depending on your business models and goals, you can decide by yourself.
Why Advertise on Google
One thing you must be sure, Google Ads isn’t free. While posting on social media channels or creating new articles on your website don’t cost you any penny, marketing on search engines needs efforts and budgets. However, advertising on Google search is worthy, due to these reasons.
Google is the most popular search engine.
What would you do if you want to find a car repair service near you? I search on Google.
Why? Because Google is the search engine that comes first in my mind and they make me happy every time I search.
Majority of the Internet users do the same.
Google is dominating the search engine market with 83.3% of users on both desktop and mobile.
When it comes to advertising, Google is a potential place to reach your customers.