Updated: Mar 12
Do you know that 77% of diners will check the restaurant’s website before visiting? And, it is no surprise that the digital restaurant’s sales will witness explosive growth up to 30% by 2025. Without embracing digital, your business will be left behind the competitors.
Here are some essentials that should be included in a restaurant website to attract the customers and covert the sales :
Pick the layout that delivers the stunning first impression
The layout of a website plays an important role in positioning the brand in the customer’s mind when they first interact with the restaurant online. The design, which includes the layout, font, colors, etc, should represent the types of restaurant, and match the brand identity.
We can have a look at these two restaurants’ websites and tell the difference.
Both Roll’d and Coda serve Vietnamese foods. However, depending on their types of services, their website layout will be different.
The layout of Roll’d is bright, simple, and easy-to-navigate, which represents their take- away type of restaurant.
Meanwhile, the website of Coda mostly used the vintage theme with more sections such as Photo gallery or Booking. Such features tell the customers that, Coda serves Modern Asian fusion, especially French-Vietnamese and is a good choice for the dining experience.
Include these Content for your sites to ensure the best customer experience
If your restaurant has a good story to tell, customers would love to hear that. The brief history of the restaurant, or your source of inspiration for the theme of the business. These stories can create a “‘character” for your restaurant, bring your brand to life, and build a connection with customers.
2. Contact information
Don’t let your restaurant nowhere to be found on the map. The information such as Phone number, Store Locator, Email, Directions, should be visually presented in front of the customers’ eyes.
Needless to say, when people visit your restaurant, food is the key criteria in their search. You should ensure that the menu section is easy to find and readable. We highly recommend that it should be interactive and clickable. Or at least, avoid poor quality scanned copies of your paper menu.
4. Photo gallery
This photo gallery is the place to showcase your restaurant’s ambiance. You can post the pictures of your dining room, pub area, or the kitchen with the process of making foods. Customers are likely to engage with and choose the restaurant for their dining options when they can see the “real” photos of foods and decoration.
5. Specials and upcoming events
This is a great way to promote and attract more visitors to your restaurants. There are hundreds of opportunities or special days that business owners can take advantage of, such as Valentine’s Day, Mother’s Day, and so on.
6. Integrate your website with your social media
In 2020, there were 18.00 million social media users in Australia. By linking your website to social media platforms, your restaurant website can promisingly reach a wider range of potential customers.
Clear CALL-TO-ACTION Button
After all, the ultimate purpose of creating a website for your restaurant is to convert sales. A strong and clear call-to-action can encourage customers to take your desired action. Those buttons enable website visitors to connect with and buy from your restaurant. It can be “Order now” or “Make a reservation”, depending on your business.